$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Enwei Li and Heather Sloan from Toronto, ON, pitched Heali in Season 17, Episode 4, asking the Dragons for $200K for 10% of the company.
- Asked for$200K for 10%
- Valuation$2Mimplied by the ask
- OutcomeDealwith Michele Romanow and Robert Herjavec
- Final deal$200K for 30%valued at $667K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Wes Hall | $200,000 for 33%, holding back 5% for brand-name athletes | Declined |
| Vincenzo Guzzo | Out - concerned about thin net margin and going to US first | Out |
| Michele Romanow | $200,000 for 33%, wants to be third partner and help cut product costs | Withdrawn |
| Robert Herjavec | $200,000 for 30%, plus later added $200,000 line of credit | Accepted |
| Manjit Minhas | $200,000 for 30%, with manufacturing, distribution and marketing help | Declined |
Heather and Li, founders of Heali tape from Toronto, asked for $200,000 for 10% of their kinesiology tape company. Heali tape infuses menthol and magnesium into kinesiology tape to combine pain relief cream benefits with taping. The product is sold in CVS, Vitamin Shoppe and Army Exchange in the US at $22.50 US retail, with a landed cost of about $7.50 and a wholesale price of $14.60 Canadian. The company projects $500,000 in sales this year, with $300,000 already achieved, and runs at a 4.2% net profit margin without founder salaries.
Wes Hall offered $200,000 for 33% while holding back 5% for brand-name athlete partnerships, which was declined. Vincenzo Guzzo went out over concerns about thin margins and the US-first strategy. Michele Romanow offered $200,000 for 33% to help cut product costs, later withdrawing that offer. Manjit Minhas offered $200,000 for 30% with manufacturing and distribution support, which was declined. Robert Herjavec and Michele Romanow ultimately partnered, each investing $100,000 for 15%, totaling $200,000 for 30%, with Robert Herjavec also adding a $200,000 line of credit; the founders accepted this joint offer.
Pitch details from CBC’s Dragons’ Den pitch page.
Heali today
- StatusIn businessLast checked September 2026
Heali is still operating and sells through its website.