Heat of the Moment Express

Roberto Piazza and Nella Figliano, from Maple, Ontario, asked for $40,000 for 33 percent of Heat of the Moment Express, a one-hour delivery service for adult products operating in Toronto and surrounding areas from 10am to 3am, seven days a week. Over three years the company had done $171,000 in total sales, including $75,000 the prior year and $30,000 in the first four months of the current year, with an average order size of $110 and a 65 percent margin; bondage products were the top-selling category, and the company had a 30 percent customer retention rate. Orders are placed online, by phone, or via website chat, confirmed by a sales rep, and delivered discreetly with payment taken by handheld card device at the door.

Joe Mimran went out, saying the business was not a fit for him despite liking the concept. Michael Wekerle declined to invest but said he would be a customer. Manjit Minhas went out, saying it was not a business she wanted to be part of. Jim Treliving went out citing a conflict with his own delivery business. Michele Romanow went out, saying the high-margin niche business was not one she wanted to expand and grow, and no deal was made.

Heat of the Moment Express is still operating and sells through its website.