$1Mfor 10%
Protein Candy
Valued at $10M

Anita Grant from Stoney Creek, ON, pitched Hello Hair in Season 19, Episode 2, asking the Dragons for $250K for 9% of the company.
| Dragon | Offer | Result |
|---|---|---|
| Arlene Dickinson | $250,000 for 15% (three times money back structure mentioned, then joined by Wes) | Accepted |
| Wes Hall | Joined Arlene Dickinson's offer of $250,000 for 15% | Accepted |
| Manjit Minhas | Out - cautioned against relying on celebrity partnership | Out |
| Brian | Out - valuation too high given unlocked potential | Out |
| Michele Romanow | Out - no specific offer given | Out |
Anita Grant, founder of Hello Hair from Stoney Creek, Ontario, asked for $250,000 for 9% equity, valuing the business at $2.78 million. The company sells inclusive children's products celebrating Afro-textured and curly hair, including a children's book (100 natural hairstyles) for $43, a science-based educational book, and 100% human hair styling dolls for $70, sold exclusively online. Lifetime revenue was $60,000 from books and $30,000 from 400 dolls sold, with inventory 95% sold out and two viral videos reaching one million and 400,000 views respectively; the founder mentioned a potential marketing partnership with actress Taraji P. Henson that was not yet finalized.
Arlene Dickinson offered $250,000 with three times money back and a 5% royalty, then Wes Hall joined offering $250,000 for 15% equity together. Manjit Minhas went out, cautioning against relying too heavily on a celebrity partnership, Brian went out citing the high valuation for unproven potential, and Michele Romanow also went out. Anita Grant accepted the joint offer from Wes Hall and Arlene Dickinson.
Pitch details from CBC’s Dragons’ Den pitch page.
We haven’t confirmed whether Hello Hair is still operating.