$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Elizabeth Becker from Toronto, ON, pitched HiBNB in Season 16, Episode 1, asking the Dragons for $600K for 20% of the company.
- Asked for$600K for 20%
- Valuation$3Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michele Romanow | Questioned market demand | Out |
| Wes Hall | Disputed the valuation methodology given zero revenue | Out |
| Vincenzo Guzzo | Felt the business was unvalidated with no sales | Out |
| Manjit Minhas | Believed occupancy assumptions were unrealistic | Out |
| Arlene Dickinson | Felt founder retained too much control relative to invested capital | Out |
Elizabeth, founder of HiBnb, sought $600,000 for 20% of her cannabis-friendly hospitality platform based in Toronto, Ontario. The website connects cannabis users with cannabis-friendly accommodations, activities, and age-gated advertising for licensed producers and retailers; the company was pre-revenue with only a handful of bookings from a soft launch, had raised a pre-seed round of $425,000, invested about $800,000 into the business including roughly $250,000 on technology, and had about $50,000 left, while seeking a $3 million valuation based on projected occupancy rates.
All five Dragons declined to invest. Michele Romanow questioned whether the market truly wanted cannabis-friendly lodging, Wes Hall and Vincenzo Guzzo disputed the valuation given no revenue or proven demand, Manjit Minhas felt the occupancy assumptions were unrealistic, and Arlene Dickinson noted the founder had spent more than raised while retaining most control. No deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
HiBNB today
- StatusStatus unknownLast checked September 2026
We haven’t confirmed whether HiBNB is still operating.