$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Jody Swain from Whitby, ON, pitched Hire and Fire Your Kids in Season 14, Episode 5, asking the Dragons for $100K for 15% of the company.
- Asked for$100K for 15%
- Valuation$667Kimplied by the ask
- OutcomeDealwith Lane Merrifield
- Final deal$100K for 25%valued at $400Kplus a royalty: Option to buy back 25% for double the investment
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Vincenzo Guzzo | Felt spending has not been efficient and idea is easy to replicate | Out |
| Arlene Dickinson | Believes technology should not be the solution to parenting communication | Out |
| Jim Treliving | $100,000 for 33% | Declined |
| Manjit Minhas | $100,000 for 20% | Declined |
| Lane Merrifield | $100,000 for 25% with option to buy back for double the money | Accepted |
| Michele Romanow | $100,000 for 30% | Declined |
Jody Swain of Whitby, Ontario asked for $100,000 for a 15% stake in Hire and Fire Your Kids, a behaviour and chore app that lets parents hire and fire their children for household jobs, tracking earnings, warnings and consequences through gamified chores. Jody Swain has spent about $150,000 including legal costs to develop the app, which has about 88 beta testers and is not yet publicly launched.
Vincenzo Guzzo went out feeling the spending had not been efficient and that the idea was easy to replicate. Arlene Dickinson went out, arguing technology should not replace human communication with kids. Jim Treliving offered $100,000 for 33%, Manjit Minhas offered $100,000 for 20%, and Michele Romanow offered $100,000 for 30%. Jody Swain accepted Lane Merrifield's offer of $100,000 for 25%, which included an option to buy back the equity for double the investment.
Pitch details from CBC’s Dragons’ Den pitch page.
Hire and Fire Your Kids today
- StatusOut of businessLast checked September 2026
Hire and Fire Your Kids appears to have closed. Its products may no longer be available.