$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Benny Leemingjuen from Vancouver, BC, pitched HoliDrink Corporation in Season 13, Episode 7, asking the Dragons for $200K for 10% of the company.
- Asked for$200K for 10%
- Valuation$2Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Vincenzo Guzzo | Called the business a scam, no offer | Out |
| Manjit Minhas | No offer | Out |
| Michele Romanow | No offer | Out |
| Jim Treliving | No offer | Out |
| Lane Merrifield | No offer | Out |
| Arlene Dickinson | No offer | Out |
Benny Leemingjuen, from Vancouver, British Columbia, asked for $200,000 for 10% of HoliDrink Corporation, a spicy, kelp-based drink he described as Canada's answer to national cocktails like the Caipirinha or Mojito. Benny said he had personally invested heavily in the business, including buying a 2,000-square-foot factory for around a million dollars, and planned to put half a million dollars more into facility improvements, equipment, and automating bottling production. He also made claims that the drink had helped with his own diabetes, cancer, and osteoarthritis diagnoses.
All Dragons went out, with Vincenzo Guzzo calling the business a scam. No deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
HoliDrink Corporation today
- StatusIn businessLast checked September 2026
HoliDrink Corporation is still operating and sells through its website.