Holly’s Magical Mistletoe

Bryan & Kathy Sadler
Almonte, ON

The pitch

Bryan & Kathy Sadler from Almonte, ON, pitched Holly’s Magical Mistletoe in Season 12, Episode 11, asking the Dragons for $25K for 15% of the company.

Asked for$25K for 15%
Valuation$167Kimplied by the ask
OutcomeDealwith Michael Wekerle
Final deal$100K for 50%valued at $200K

Offers in the Den

Dragon	Offer	Result
Joe Mimran	Out, needs a wider product line for Christmas	Out
Jim Treliving	Out, product felt too plastic compared to real mistletoe	Out
Manjit Minhas	Out, only one product idea currently	Out
Arlene Dickinson	Out, product line too small for a small seasonal window	Out
Michael Wekerle	$100,000 for 50%, with $75,000 for inventory and $25,000 for online marketing	Accepted

Bryan Sadler, from Almonte, Ontario, asked for $25,000 for 15% of Holly's Magical Mistletoe, a package containing an illustrated storybook and a mistletoe ornament sold together with a nightly game encouraging couples or families to hang the mistletoe somewhere new each night. The package sells for $30 and costs $6 to make, with about $12 in fulfillment and shipping costs per unit through Amazon. In its first year on the market, sold through Amazon, the company's own website, and Chapters on consignment (averaging 18 units per store over five weeks), the company generated $30,000 in sales and sold 1,500 units; Bryan ordered 2,000 units for the first Christmas and planned to order a minimum of 5,000 for the following year.

Joe Mimran went out, saying the product line needed more variety for the Christmas season. Jim Treliving went out, feeling the product was too plastic compared to natural mistletoe. Manjit Minhas went out, citing it as a single product idea. Arlene Dickinson went out, saying the line was too small for such a short seasonal window. Michael Wekerle offered $100,000 for 50% equity, with $75,000 allocated to inventory and $25,000 to online marketing, and Bryan Sadler accepted the offer.

Pitch details from CBC’s Dragons’ Den pitch page.