$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Sabrina Hemond from St-Denis-de-Brompton, QC, pitched Hot Poc in Season 17, Episode 10, asking the Dragons for $100K for 10% of the company.
- Asked for$100K for 10%
- Valuation$1Mimplied by the ask
- OutcomeDealwith Michele Romanow
- Final deal$700K for 15%valued at $4.67M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | Out, could not get excited enough about the opportunity | Out |
| Vincenzo Guzzo | Out, too much cash required for high-growth fashion investment | Out |
| Arlene Dickinson | Out, respected the opportunistic timing but wanted consistent scaling, not a fit for her | Out |
| Robert Herjavec | Out, applauded the growth but chose not to invest | Out |
| Michele Romanow | $700,000 for 15%, including help renegotiating supply chain | Accepted |
Steve Morrier and Marie, from Montreal, Quebec, asked for $700,000 for 10% of their company Garde-Malade, a line of fitted, colourful medical scrubs made in Canada. A set sells for $100 and costs $38 to make, sold entirely online, with an average basket size of $120. Sales grew from $560,000 in the first year to $5 million in the second year, with 99% of sales in Canada and 80% of those in Quebec; the company currently holds about $1 million in inventory due to fabric supply constraints, though production for the following year has already been booked.
Manjit Minhas, Vincenzo Guzzo, Arlene Dickinson and Robert Herjavec all went out, citing reasons including lack of excitement, capital intensity of fashion businesses, and wanting to see more consistent scaling rather than opportunistic timing. Michele Romanow offered $700,000 for 15%, including help renegotiating the company's supply chain, and the founders accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Hot Poc today
- StatusIn businessLast checked September 2026
Hot Poc is still operating and sells through its website.