$1Mfor 10%
Protein Candy
Valued at $10M

Fernando Xavier and Raquell Silva from London, ON, pitched Hyper Acai in Season 20, Episode 9, asking the Dragons for $150K for 15% of the company.
| Dragon | Offer | Result |
|---|---|---|
| Arlene Dickinson | No offer, concerned about added sugar undermining the health positioning | Out |
| Brian Scudamore | No offer, felt it was too early for an investor and product needs retooling | Out |
| Manjit Minhas | No offer, felt founders needed to do more groundwork first | Out |
| Wes Hall | No offer, frozen aisle too hard without reformulation | Out |
| Michele Romanow | Did not make a formal offer | Out |
Fernando and Raquell, from London, Ontario, asked for $150,000 for 15% of Hyper Açai, a gluten-free, vegan açai sorbet made with a high concentration of açai, sold wholesale for $3.75 and retail for $5.99 for 200 ml. The product is in 60 retail locations achieved in under a year, largely in the frozen grocery aisle, with revenues of $200,000 over the last 10 months in southern Ontario, distributed personally by Fernando using a freezer and generator in his truck. The product contains 13 grams of added sugar, which drew concern from the Dragons given the health-focused positioning, and the founders mentioned plans for protein, creatine, and zero-sugar versions.
Arlene Dickinson, Brian Scudamore, Manjit Minhas, Wes Hall and Michele Romanow all declined to invest, citing the added sugar as inconsistent with a healthy product, the difficulty of the frozen aisle, and the business being too early for investment. There was no deal, though several Dragons encouraged the founders to reformulate and return.
Pitch details from CBC’s Dragons’ Den pitch page.
Hyper Acai is still operating and sells through its website.