$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Tyler & Braden Handley from Toronto, ON, pitched inkbox in Season 11, Episode 18, asking the Dragons for $100K for 1.7% of the company.
- Asked for$100K for 1.7%
- Valuation$5.88Mimplied by the ask
- OutcomeDealwith Michele Romanow and Joe Mimran
- Final deal$100K for 2%valued at $5Mplus a royalty: 5% royalty until $100,000 is repaid, then converts to 2% equity
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michael Wekerle | Out, felt it was a fun fad but not a long-term trend | Out |
| Manjit Minhas | Out, wanted 2% as part of advisory package and was not willing to pay for equity | Out |
| Michele Romanow and Joe Mimran | $100,000 for a 4% royalty until $100,000 is repaid, then converting to 2% equity, negotiated to 5% royalty and 1.7% equity | Accepted |
| Jim Treliving | $100,000 for a 3% royalty until repaid, then 1.7% equity | Declined |
Tyler Handley and Braden Handley of Toronto, Ontario asked for $100,000 for 1.7% of Inkbox Tattoos. Inkbox makes semi-permanent tattoos using organic fruit extract that last about two weeks, retailing for $26 with a production cost of $6. The tattoos are sold exclusively online in over 350 designs in black ink, and the company has provisional patents on the technology. Revenue was just under $1 million in the first year, and the company recently closed an oversubscribed seed round of $1.3 million at a valuation of $5.8 million.
Michael Wekerle went out, calling it a fun fad rather than a long-term trend. Manjit Minhas went out, unwilling to pay for a 2% stake she normally receives as advisory equity. Michele Romanow and Joe Mimran offered $100,000 for a 4% royalty until repaid, converting to 2% equity, and negotiated with the founders to a 5% royalty converting to 1.7% equity to preserve the requested stake. Jim Treliving offered $100,000 for a 3% royalty converting to 1.7% equity, but the founders accepted the joint offer from Michele Romanow and Joe Mimran.
Pitch details from CBC’s Dragons’ Den pitch page.
inkbox today
- StatusIn businessLast checked September 2026
inkbox is still operating and sells through its website.