$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Qi (Eddy) Song from Toronto, ON, pitched Inlighten in Season 13, Episode 19, asking the Dragons for $100K for 30% of the company.
- Asked for$100K for 30%
- Valuation$333Kimplied by the ask
- OutcomeDealwith Michele Romanow
- Final deal$100K for 40%valued at $250K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Vincenzo Guzzo | Out, believes fibre optic clothing is a fad like light-up shoes | Out |
| Arlene Dickinson | Out, believes the market understanding has passed its due date | Out |
| Manjit Minhas | Out, sees it as a lifestyle business, not a long-term investment, possibly a short-lived fad | Out |
| Michele Romanow | $100,000 for 40% | Accepted |
| Lane Merrifield | $100,000 for 30% plus a 5% royalty until double the money is repaid | Declined |
| Jim Treliving | $100,000 for 50% | Declined |
Qi (Eddy) Song of Toronto, ON, pitched Inlighten, asking for $100,000 for 30%. The company makes fibre optic jackets and accessories that light up and pulse to music via Bluetooth and an in-house app, targeting the electronic dance music festival market valued at $70 billion. The best-selling jacket sells online for $300 and costs about $90 to manufacture in China, with costs able to drop by 25% at higher order volumes. The company had $100,000 in sales in its first six months plus about $200,000 in pre-sales, totaling $300,000 in sales, with a reported 13 times return on Facebook ad spend and a $33 customer acquisition cost.
Vincenzo Guzzo went out, comparing the product to light-up shoes that were a passing fad. Arlene Dickinson went out, saying she believed the market understanding had passed. Manjit Minhas went out, seeing it as at best a lifestyle business rather than a long-term investment. Michele Romanow offered $100,000 for 40%, citing the strong return on ad spend as a key reason to invest. Lane Merrifield offered $100,000 for 30% plus a 5% royalty until double his investment was repaid, and Jim Treliving offered $100,000 for 50%. The founder accepted Michele Romanow's offer of $100,000 for 40%.
Pitch details from CBC’s Dragons’ Den pitch page.
Inlighten today
- StatusStatus unknownLast checked September 2026
We haven’t confirmed whether Inlighten is still operating.