Innertune

Marc-Olivier LaFleur pitched Innertune, an AI-powered app that generates personalized affirmations paired with music to help users reprogram their mindset, asking for $1,000,000 for 8% equity. The app is free with basic features while a premium subscription costs $99 per year; the AI is trained on over 40,000 affirmations across 700 topics. The company has generated $1.25 million in revenue this year, has sold over 40,000 subscriptions, and has grown to 1.2 million Instagram followers and 6.7 million followers in total, achieved partly through a marketing partnership with a large mindset-focused social media page; the company is currently reinvesting all revenue and is not yet profitable, and the founder disclosed two previous business exits, including one five years ago for $300,000.

Jay Klein, Barb Stegemann and Joanna Griffiths all went out, citing lack of fit with AI investments or personal experience with a failed AI venture. Tara Bosch and Marc Lafleur offered $1,000,000 for 15%; after the founder countered at 10%, the Dragons settled on $1,000,000 for 12%, which the founder accepted.

Innertune is still operating and sells through its website.