InstaCake Cards

Sarah Neal, from Parksville on Vancouver Island, asked for $300,000 for 20% of InstaCake Cards, a greeting card product containing everything needed to make a small celebration cake by adding four tablespoons of water and microwaving it, including a patented pop-up baking case and a foldable spoon. Cards retail between $14 and $18 and cost just under $4 to make; they come in four flavours and are sold online and through hardware stores, florists and grocery stores, with about 15% of sales coming from e-commerce. Sarah Neal has invested over $300,000 of her own money, sales were $350,000 this year rising toward a projected $700,000, and she also runs a separate business called Vital ID making hard hat medical ID tags.

Michele Romanow and Manjit Minhas offered $300,000 for 30% as joint retail and e-commerce partners, later matching a competing offer down to $300,000 for 20% and then to $300,000 for 15%. Arlene Dickinson and Wes Hall offered $300,000 for 20%, then also went down to $300,000 for 15% to win the deal. Robert Herjavec and Vincenzo Guzzo did not make offers. Sarah Neal accepted the $300,000 for 15% offer from Arlene Dickinson and Wes Hall.

InstaCake Cards is still operating and sells through its website.