$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Lola Adeyemi from Toronto, ON, pitched It’s Souper in Season 16, Episode 5, asking the Dragons for $180K for 15% of the company.
- Asked for$180K for 15%
- Valuation$1.2Mimplied by the ask
- OutcomeDealwith Wes Hall
- Final deal$180K for 20%valued at $900K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | Too early for an investment given sales and valuation | Out |
| Wes Hall | $180,000 for 25% | Declined |
| Michele Romanow | Would be a customer but no investment offer | Out |
| Arlene Dickinson | Did not want to undercut Wes Hall's offer | Out |
| Vincenzo Guzzo | No offer made | Out |
Lola, based in Toronto, Ontario, is the founder of It's Souper, a line of ready-to-eat Afrofusion soups and sauces made with imported African spices sourced from local farmers in Nigeria. Each pack contains two servings and sells for under $10, with products available in Sobeys, Whole Foods, and Healthy Planet stores. The company generated about $60,000 in revenue over the past 12 months with a projection of $150,000, and Lola has invested $45,000 of her own money along with a $74,000 grant supporting Black-owned businesses. She sought $180,000 for 15% of her company.
Manjit Minhas went out, saying the valuation made a deal nearly impossible given current sales. Michele Romanow and Arlene Dickinson also went out, with Arlene declining to undercut another offer. Wes Hall offered $180,000 for 25%, citing the product's universal appeal and a desire to support diversity in the market; after negotiation, Lola and Wes Hall settled on $180,000 for 20%, which was accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
It’s Souper today
- StatusIn businessLast checked September 2026
It’s Souper is still operating and sells through its website.