$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Janet Deane from Edmonton, AB, pitched JAC Hockey in Season 10, Episode 2, asking the Dragons for $100K for 20% of the company.
- Asked for$100K for 20%
- Valuation$500Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michael Wekerle | Revenue too low to justify investment | Out |
| Manjit Minhas | Not the right fit for her | Out |
| Joe Mimran | Not her area of expertise | Out |
| Michele Romanow | Cannot help with the hockey business | Out |
| Jim Treliving | Declined to take equity, offered informal help with Upper Deck talks instead | Out |
Janet Deane, from Edmonton, AB, asked for $100,000 for 20% of JAC Hockey, a Jersey Art Collectible business that creates licensed hockey jerseys covered in hand-designed digital artwork commemorating events such as championship wins. A run for the Chicago Blackhawks 2013 Stanley Cup win produced 500 jerseys sold at $499 each, with production cost between $110 and $120 per jersey and a sale price to the team of $160, yielding about $12,000 profit on that project and under $100,000 in total sales for it. Janet Deane had previously sold a related personalized jersey product through Walmart, Costco, Avon and the Home Shopping Channel before being defrauded by a distributor, and was recently approached by Upper Deck about the JAC Hockey concept.
Michael Wekerle went out, saying the $12,000 in revenue could not justify the investment. Manjit Minhas went out saying it was not the right fit for her. Joe Mimran went out saying it was outside his area of expertise. Michele Romanow went out saying she could not help with the hockey side of the business. Jim Treliving declined to take any equity but offered to help her negotiate with Upper Deck informally, and there was no deal.
Pitch details from CBC’s Dragons’ Den pitch page.
JAC Hockey today
- StatusOut of businessLast checked September 2026
JAC Hockey appears to have closed. Its products may no longer be available.