$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Emmanuel Jal from Toronto, ON, pitched Jal Gua Inc. in Season 11, Episode 14, asking the Dragons for $100K for 5% of the company.
- Asked for$100K for 5%
- Valuation$2Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Wes Hall | Out, valuation too high for a straight business investment | Out |
| Michele Romanow | Out, unsure there is a scalable business | Out |
| Jim Treliving | Out, good cash flow already without investment | Out |
| Manjit Minhas | $100,000 for 25% | Declined |
| Joe Mimran | Out, thinks Manjit Minhas is the right partner | Out |
Emmanuel Jal, a recording artist based in Toronto, asked for $100,000 for 5% of Jal Gua Inc., a superfood powder made from sorghum and moringa that can be mixed into water, smoothies or snacks like energy balls, and is sold online and in specialty stores for around $20. The company generates about $10,000 in monthly sales, of which Emmanuel keeps 30 to 35%, and it is available in a small number of stores including Whole Foods and some Sobeys locations; the business was started with $21,000 raised through a Kickstarter campaign and is valued at $2 million by the founder.
Wes Hall, Michele Romanow and Jim Treliving all went out, citing the valuation being too high relative to the business's current sales and cash flow. Manjit Minhas offered $100,000 for 25%, and Joe Mimran went out saying he thought Manjit Minhas was the right partner for the deal. Emmanuel Jal declined Manjit Minhas's offer, choosing to keep more equity and grow the company himself, so no deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
Jal Gua Inc. today
- StatusIn businessLast checked September 2026
Jal Gua Inc. is still operating and sells through its website.