$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Samantha Ong from Toronto, ON, pitched Joeydolls in Season 20, Episode 12, asking the Dragons for $175K for 10% of the company.
- Asked for$175K for 10%
- Valuation$1.75Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Drew | Concerned about market being crowded | Out |
| Wes Hall | Category not his focus but supportive | Out |
| Michele Romanow | No clear story for her production company, no investment yet | Out |
| Brian Scudamore | Crowded space | Out |
| Arlene Dickinson | Likes the business and margins but not the valuation | Out |
Samantha Ong, from Toronto, Ontario, asked for $175,000 for 10% of Joeydolls, a diverse Asian doll line celebrating seven Asian cultures including Vietnamese, Japanese, Filipina, Chinese, Cambodian, Korean, and Indian, with the Indian doll offered in two skin tones. Larger dolls retail for $75 and smaller ones for $29.99, with a cost of $15 per doll giving about 80% gross margin; the company launched in 2023 with over $100,000 in sales in the first 48 hours, and did $240,000 in 2024, all funded by $19,000 of the founder's own money with no debt.
Drew went out citing a crowded market with fewer limitations for competitors. Wes Hall said the category wasn't his focus but wished her well. Michele Romanow said she didn't see a clear story for her production company and passed. Brian Scudamore went out citing a crowded space. Arlene Dickinson liked the business and margins but felt the valuation was too high, and also went out, leaving no deal.
Pitch details from CBC’s Dragons’ Den pitch page.
Joeydolls today
- StatusIn businessLast checked September 2026
Joeydolls is still operating and sells through its website.