$1Mfor 10%
Protein Candy
Valued at $10M

Josh Brown, Tom Young & Jason Rose from Chelsea, QC, pitched Juicy Box in Season 12, Episode 1, asking the Dragons for $10M for 33% of the company.
| Dragon | Offer | Result |
|---|---|---|
| Michael Wekerle | Doesn't like founders having no personal financial stake and no board control at 33% | Out |
| Jim Treliving | Valuation is too high for a pre-revenue-scale business | Out |
| Joe Mimran | $10 million is too large a single bet | Out |
| Michele Romanow | Suggested raising a smaller $2 million round instead and save equity for a later mega round | Out |
| Manjit Minhas | $10,000,000 for 40% | Declined |
Josh Brown, Tom Young, Dan McCushe and Jason Rose of Chelsea, QC asked for $10,000,000 for 33% of Juicy Box, a company that makes a vending-style machine allowing customers to mix custom e-liquid flavour combinations for vaping, with plans to adapt the technology for cannabis concentrate customization. The machines are leased to convenience stores; the company tested five stores, sold 180 units in the US since February and generated $74,000 in revenue over six months, and is negotiating with two of the largest convenience store retailers in North America. The team has raised $510,000 from friends and family and estimates it has built $5 million worth of R&D, projecting the deployment of 100 machines per month over five years to generate $50 million in revenue.
Michael Wekerle went out over the lack of founder financial stake and board control implications. Jim Treliving and Joe Mimran both said the $10 million valuation was too high given the early stage of the business. Michele Romanow suggested raising a smaller amount instead and went out. Manjit Minhas offered the full $10,000,000 but for 40% instead of 33%, which the founders declined, leaving the business without a deal.
Pitch details from CBC’s Dragons’ Den pitch page.
We haven’t confirmed whether Juicy Box is still operating.