$1Mfor 10%
Protein Candy
Valued at $10M

Sean Alexander from Calgary, AB, pitched Kailani in Season 18, Episode 7, asking the Dragons for $500K for 10% of the company.
| Dragon | Offer | Result |
|---|---|---|
| Arlene Dickinson | No offer, deferred to Wes Hall's offer | Out |
| Michele Romanow | Concerned about taking on more dilution given customer concentration risk | Out |
| Manjit Minhas | Doesn't see the brand as scalable enough yet for a return | Out |
| Wes Hall | $500,000 for 15% equity plus $500,000 operating line of credit at negotiated interest | Accepted |
| Vincenzo Guzzo | Questioned Sean's decision to lose a major retail deal over white labelling | Out |
Sean Alexander, from Calgary, asked for $500,000 for a 10% equity stake plus a $500,000 line of credit for Kailani, an outdoor lifestyle brand selling rotomolded hard coolers, soft coolers, inflatable paddle boards and drinkware, priced about 25 to 30% below competitors and manufactured in the same factories. The business grew from a side hustle after Sean was laid off in 2019, reaching lifetime sales of $6 million over two and a half years, with $2.1 million in 2021 and just over $3 million in 2022, but projecting a decline to about $2.5 million this year after Sean turned down a deal to white label for a major retailer. An outside investor group had already put in $1 million for 48.75% of the company.
Vincenzo Guzzo, Manjit Minhas and Michele Romanow went out over concerns about brand dilution, scalability and taking on more debt given customer concentration risk. Wes Hall offered the full ask of $500,000 for 15% equity plus the $500,000 operating line at a negotiated interest rate, which Sean accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
We haven’t confirmed whether Kailani is still operating.