Karma SUPtra

Julie Thayer
Uxbridge, ON

Julie Thayer pitching Karma SUPtra on Dragons’ Den

The pitch

Julie Thayer from Uxbridge, ON, pitched Karma SUPtra in Season 10, Episode 20, asking the Dragons for $200K for 35% of the company.

  • Asked for$200K for 35%
  • Valuation$571Kimplied by the ask
  • OutcomeNo deal

Offers in the Den

DragonOfferResult
Joe MimranWent out, said there was no business plan or sales yetOut
Jim TrelivingWent out, said the ask was far too high for the stage of the businessOut
Michael WekerleWent out, said yoga should not cost this much moneyOut
Michele RomanowWent out, said it was too early and she needed to see more salesOut
Manjit MinhasWent out, advised Julie to stop tinkering and start sellingOut

Julie Thayer, from Uxbridge, Ontario, asked for $200,000 for 35 percent of Karma SUPtra, a stand-up-paddleboard-inspired yoga board designed to add instability to a yoga workout using discs beneath the board. Each board weighs 18 pounds, comes with a mat and three cushions, and retails for as much as $700; Julie had sold only two boards at a yoga conference and was testing the product informally with clients in her own community, with a longer-term plan to sell into yoga studios. Julie disclosed she previously ran a women's clothing boutique with her sister that went bankrupt, and that her mother currently holds this business as she transitions into running it herself.

Joe Mimran went out, saying Julie needed a business plan, sales, and a distribution plan before seeking investment. Jim Treliving went out, saying $200,000 was far too much given how early-stage the product was. Michael Wekerle went out, saying yoga should not require an expensive product. Michele Romanow went out, saying it was too early and Julie needed to focus on selling. Manjit Minhas went out, advising Julie to stop tinkering and generate sales. Julie left without a deal.

Pitch details from CBC’s Dragons’ Den pitch page.

Karma SUPtra today

  • StatusOut of businessLast checked September 2026

Karma SUPtra appears to have closed. Its products may no longer be available.