$1Mfor 10%
Protein Candy
Valued at $10M

Julie Thayer from Uxbridge, ON, pitched Karma SUPtra in Season 10, Episode 20, asking the Dragons for $200K for 35% of the company.
| Dragon | Offer | Result |
|---|---|---|
| Joe Mimran | Went out, said there was no business plan or sales yet | Out |
| Jim Treliving | Went out, said the ask was far too high for the stage of the business | Out |
| Michael Wekerle | Went out, said yoga should not cost this much money | Out |
| Michele Romanow | Went out, said it was too early and she needed to see more sales | Out |
| Manjit Minhas | Went out, advised Julie to stop tinkering and start selling | Out |
Julie Thayer, from Uxbridge, Ontario, asked for $200,000 for 35 percent of Karma SUPtra, a stand-up-paddleboard-inspired yoga board designed to add instability to a yoga workout using discs beneath the board. Each board weighs 18 pounds, comes with a mat and three cushions, and retails for as much as $700; Julie had sold only two boards at a yoga conference and was testing the product informally with clients in her own community, with a longer-term plan to sell into yoga studios. Julie disclosed she previously ran a women's clothing boutique with her sister that went bankrupt, and that her mother currently holds this business as she transitions into running it herself.
Joe Mimran went out, saying Julie needed a business plan, sales, and a distribution plan before seeking investment. Jim Treliving went out, saying $200,000 was far too much given how early-stage the product was. Michael Wekerle went out, saying yoga should not require an expensive product. Michele Romanow went out, saying it was too early and Julie needed to focus on selling. Manjit Minhas went out, advising Julie to stop tinkering and generate sales. Julie left without a deal.
Pitch details from CBC’s Dragons’ Den pitch page.
Karma SUPtra appears to have closed. Its products may no longer be available.