Kefirkult

Hudson and Tim, founders of Kefirkult based in Mississauga, Ontario, asked for $400,000 for 5% equity. The company manufactures coconut kefir products fermented with kefir cultures, containing over 42 trillion live probiotics per one ounce serving, available in original, mango, and guava flavours. The small jars carry a gross margin of roughly 60 to 65% and retail between $11.99 and $14.99, sold in over 500 health and wellness stores and specialty grocers across Canada and the US, including a recent launch in over 50 Whole Foods locations through a forager program. Sales were $875,000 last year, are projected to reach $2.7 million this year, the company operated at a loss prior to 2023, made about $90,000 in 2024, and is currently running at around a 20% margin.

Michele Romanow initially offered $400,000 for 12% but the offer did not proceed after the founders sought a joint deal. Wes Hall went out saying he could not compete with Michele Romanow's valuation, Drew Scott went out feeling he couldn't add sufficient value, and Brian Scudamore went out citing lack of category knowledge. Manjit Minhas and Arlene Dickinson each offered $400,000 for 10%; after Arlene Dickinson declined to partner jointly with Manjit Minhas, the founders accepted Manjit Minhas's solo offer.

Kefirkult is still operating and sells through its website.