$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Caitlyn Vanderhaege from Vancouver, BC, pitched KidStar Nutrients in Season 18, Episode 11, asking the Dragons for $450K for 10% of the company.
- Asked for$450K for 10%
- Valuation$4.5Mimplied by the ask
- OutcomeDealwith Arlene Dickinson and Wes Hall
- Final deal$450K for 15%valued at $3M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michele Romanow | $450,000 for 25% | Declined |
| Vincenzo Guzzo | $450,000 for 20% | Declined |
| Manjit Minhas | $450,000 for 15% plus $1 royalty until $450,000 paid out | Declined |
| Arlene Dickinson | $450,000 for 15%, no royalty | Accepted |
| Wes Hall | Joined Arlene Dickinson's offer, $450,000 for 15% | Accepted |
Caitlyn Vanderhaeghe, from Vancouver, BC, pitched KidStar Nutrients, a maker of kids' nutritional supplements without sugar, artificial colours, flavours, sweeteners or harmful preservatives, asking for $450,000 for 10% of the company. Products include chewable iron and multivitamin supplements; the top-selling iron chewable costs $2.35 to make and retails for $18.99, sold through independent health food stores, grocery chains, large retailers, and the company's own e-commerce site. Sales grew from $110,000 in 2020 to $850,000 in 2021 and just over $1.2 million in 2022, though the company had a net loss of $100,000 last year, largely due to retail listing fees.
Michele Romanow offered $450,000 for 25%, Vincenzo Guzzo offered $450,000 for 20%, and Manjit Minhas offered $450,000 for 15% plus a $1 royalty until the $450,000 was repaid. Arlene Dickinson offered $450,000 for 15% with no royalty, and Wes Hall joined that offer at the same terms. Caitlyn Vanderhaeghe accepted the joint offer from Arlene Dickinson and Wes Hall.
Pitch details from CBC’s Dragons’ Den pitch page.
KidStar Nutrients today
- StatusIn businessLast checked September 2026
KidStar Nutrients is still operating and sells through its website.