$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Kushi Kaur from Toronto, ON, pitched KleanCase in Season 12, Episode 4, asking the Dragons for $50K for 10% of the company.
- Asked for$50K for 10%
- Valuation$500Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Joe Mimran | Product not fully developed and valuation unrealistic | Out |
| Manjit Minhas | Offended by founder calling $50,000 'only' money | Out |
| Michael Wekerle | Valuation and product issues make the ask unreasonable | Out |
| Arlene Dickinson | Agrees with other Dragons that the idea should be abandoned | Out |
| Michele Romanow | No sales history to justify investment | Out |
| Jim Treliving | Agrees with the other Dragons' concerns | Out |
Kushi Kaur, a Sheridan College student from Mississauga, Ontario, asked for $50,000 for 10% of KleanCase, a three-in-one silk-satin beauty pillowcase designed to reduce bacterial buildup by offering three peel-away layers over six nights. The product is manufactured in Canada, has a cost of goods of $15, and Kushi Kaur planned to sell it to manufacturers and retailers for $40 with a suggested retail price of $79.99. Kushi Kaur has put in $5,000 of her own money and grants, has under $1,000 in sales, is pre-revenue in terms of retail listings, and has no placement yet with retailers such as Sleep Country or Bed Bath & Beyond.
Joe Mimran went out citing an unrealistic valuation and design flaws in the product. Manjit Minhas went out after Kushi Kaur described the $50,000 ask as "only" money. Michael Wekerle, Arlene Dickinson, Michele Romanow and Jim Treliving all went out as well, citing the lack of sales, unresolved product issues, and an unrealistic valuation, and there was no deal.
Pitch details from CBC’s Dragons’ Den pitch page.
KleanCase today
- StatusOut of businessLast checked September 2026
KleanCase appears to have closed. Its products may no longer be available.