Knixwear

Joanna Griffiths, from Toronto, ON, pitched $200,000 for 10% for Knixwear, a line of high tech women's underwear with a built-in panty liner that is leak resistant on the sides and bottom.

Jim Treliving offered a deal focused on US market expansion and the two shook hands, but Joanna Griffiths did not end up finalizing the deal with Jim Treliving, realizing she needed more capital than he was offering.

Joanna Griffiths' deal with Jim Treliving from season 9 did not close because she determined she needed more capital than his offer provided; she instead raised $750,000 independently. By the time of this season 10 update, Knixwear had grown from about $375,000 in revenue at the time of the pitch to a projected $4 million in sales, and had launched a new athletic line called FitKnix as well as begun development on a new sports bra.

A year and a half after her appearance, Joanna Griffiths raised $750,000 in outside investment after the deal with Jim Treliving did not proceed, and used it to grow inventory and her team. Knixwear expanded into an athletic line called FitKnix, with revenue growing from $375,000 at the time of the pitch to a projected $4 million, and Joanna Griffiths was researching a new high-impact sports bra using motion capture testing at York University.