$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Erik Bywater from Lower Sackville, NS, pitched Knosis Nutrition in Season 15, Episode 7, asking the Dragons for $50K for 20% of the company.
- Asked for$50K for 20%
- Valuation$250Kimplied by the ask
- OutcomeDealwith Lane Merrifield and Arlene Dickinson
- Final deal$50K for 20%valued at $250K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Jim Treliving | $50,000 for 20% (the ask) | Declined |
| Lane Merrifield and Arlene Dickinson | $50,000 for 25% split between them | Declined |
| Vincenzo Guzzo | royalty deal, $50,000 for 2% of revenue for four years | Declined |
| Michele Romanow | $150,000 for 40% | Withdrawn |
| Lane Merrifield and Arlene Dickinson | revised to $50,000 for 20% | Accepted |
Erik Bywater, from Halifax, NS, asked for $50,000 for 20% of Knosis Nutrition, an energy and nootropics supplement designed for e-sports gamers, free of banned substances, made with the branded ingredient Cognizin and clinically shown to improve reaction time and finger-tap speed. The product retails for $59 per jar in two flavours, launched two and a half months before the pitch, and had generated $7,200 in sales; Erik Bywater owns 100% of the company after funding it himself, including cashing out RRSPs and bank stocks.
Jim Treliving offered the exact ask of $50,000 for 20% but Erik Bywater wanted to see other offers. Lane Merrifield and Arlene Dickinson jointly offered $50,000 for 25% split between them, and Vincenzo Guzzo offered a royalty deal of $50,000 for 2% of revenue over four years, later changing to $150,000 for 40% equity, which he then withdrew as Erik Bywater negotiated with Lane Merrifield and Arlene Dickinson. Lane Merrifield and Arlene Dickinson agreed to match the original ask of $50,000 for 20%, which Erik Bywater accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Knosis Nutrition today
- StatusOut of businessLast checked September 2026
Knosis Nutrition appears to have closed. Its products may no longer be available.