$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Mia MacFarlane from Toronto, ON, pitched La Pensee in Season 12, Episode 10, asking the Dragons for $100K for 20% of the company.
- Asked for$100K for 20%
- Valuation$500Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michael Wekerle | Valuation not supported by facts, out | Out |
| Joe Mimran | Wasted money on patents, sell inventory and move on, out | Out |
| Arlene Dickinson | Cannot have a conversation about the valuation, out | Out |
| Michele Romanow | Deal doesn't make sense given sales, out | Out |
| Manjit Minhas | Not enough knowledge of fashion industry, out | Out |
Mia MacFarlane, a designer from Toronto, ON, asked for $100,000 for 20% of La Pensee, a company making interchangeable feminine t-shirts and sweatshirts with zip-off sections allowing customers to show more or less skin without revealing their bra. Shirts sell for $130 to $160 on the company's website, cost $10 to $15 to make, and are manufactured in China by the same manufacturer used for Calvin Klein. The company had done $10,000 in sales and Mia MacFarlane had spent $160,000 of her own money, including money spent on patenting the name and logo.
All five Dragons declined to invest. Michael Wekerle and Arlene Dickinson said the valuation was not supported by the sales figures, Joe Mimran said the money spent on patents was wasted, Michele Romanow said the deal did not make sense given the sales level, and Manjit Minhas said Mia MacFarlane did not show enough knowledge of the fashion industry. There was no deal.
Pitch details from CBC’s Dragons’ Den pitch page.
La Pensee today
- StatusOut of businessLast checked September 2026
La Pensee appears to have closed. Its products may no longer be available.