$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Michelle Bong from Toronto, ON, pitched Elevate Brows in Season 19, Episode 9, asking the Dragons for $50K for 15% of the company.
- Asked for$50K for 15%
- Valuation$333Kimplied by the ask
- OutcomeDealwith Simu Liu and Michele Romanow
- Final deal$50K for 30%valued at $167K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Wes Hall | Out - too early stage, not the right fit to help with e-commerce education | Out |
| Simu Liu | Initially out, then rejoined with Michele Romanow to offer $50,000 for 30% providing influencer connections | Accepted |
| Arlene Dickinson | Out - business worth about $50,000 today, too early for investment | Out |
| Manjit Minhas | Out - product is innovative but needs more work before investment | Out |
| Michele Romanow | Joint offer with Simu Liu: $50,000 for 30%, providing e-commerce packaging/shipping expertise | Accepted |
Michelle, founder of Lash Artisan Beauty in Toronto, Ontario, asked for $50,000 for 15% of Elevate Brows, a DIY brow lamination kit that softens and reshapes brow hair for up to four weeks, sold for $25 compared to about $125 for a similar salon service. The product launched in Walmart in 2023 with $33,000 in sales, but sales fell to $8,000 in the following 12 months despite expansion to 80 more stores, with no marketing spend and reliance on organic Instagram posting and about 120 kits sent to influencers yielding 50 reviews; Michelle also runs a beauty studio and B2B lash and brow services.
Wes Hall, Arlene Dickinson, and Manjit Minhas went out, citing the business being too early stage and needing more traction. Simu Liu and Michele Romanow initially went out as well, but Simu Liu reconsidered and, together with Michele Romanow, offered $50,000 for 30%, with Simu Liu providing influencer connections and Michele Romanow offering e-commerce and shipping/packaging expertise; Michelle accepted the joint offer.
Pitch details from CBC’s Dragons’ Den pitch page.
Elevate Brows today
- StatusStatus unknownLast checked September 2026
We haven’t confirmed whether Elevate Brows is still operating.