$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Eric Mendes and Erminio Mendes from Vancouver, BC, pitched Laundry Turtle in Season 20, Episode 10, asking the Dragons for $200K for 8% of the company.
- Asked for$200K for 8%
- Valuation$2.5Mimplied by the ask
- OutcomeDealwith Wes Hall and Michele Romanow
- Final deal$200K for 10%valued at $2Mplus a royalty: 5% royalty once sales reach $2 million, with option to buy back the 10% equity for $400,000
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michele Romanow | Joint offer with Wes Hall of $200,000 for 20% | Withdrawn |
| Wes Hall | No offer, cites the copycat problem as too large a challenge to invest in | Out |
| Arlene Dickinson | Not shown making an offer | Out |
| Manjit Minhas | No offer, believes growth is too slow to invest | Out |
| Brian Scudamore | No offer, believes Michele Romanow and Wes Hall's offer is better than he could provide | Out |
Eric Mendes and Erminio Mendes, brothers from Vancouver, asked for $200,000 for 8% of Laundry Turtle, a turtle-shaped device that helps move laundry from washer to dryer to reduce bending and lifting. The product is sold online in two sizes, with the large size retailing for $24.99, and Eric Mendes holds a patent in the US and China with one pending in Canada. Launched in 2022 with an initial $10,000 investment, the company sold out 1,000 units in two weeks, reached $1.4 million in sales in 2023, but fell to $1 million last year, a decline attributed to roughly 100 copycat sellers that Eric Mendes has had to report and remove, at one point facing about 700 competing listings.
Wes Hall initially declined citing the unsolvable copycat problem, and Manjit Minhas, Arlene Dickinson and Brian Scudamore also passed. Michele Romanow and Wes Hall jointly offered $200,000 for 20%, which was renegotiated to $200,000 for 10% with an option to buy back the equity for $400,000, plus a 5% royalty once sales hit $2 million; Eric Mendes and Erminio Mendes accepted this revised deal.
Pitch details from CBC’s Dragons’ Den pitch page.
Laundry Turtle today
- StatusIn businessLast checked September 2026
Laundry Turtle is still operating and sells through its website.