Limestone Technologies Plant Choir

Olivia Lattimore, Dave Bethune
Kingston, ON

Visit Limestone Technologies Plant Choir

Olivia Lattimore, Dave Bethune pitching Limestone Technologies Plant Choir on Dragons’ Den

The pitch

Olivia Lattimore, Dave Bethune from Kingston, ON, pitched Limestone Technologies Plant Choir in Season 13, Episode 6, asking the Dragons for $50K for 20% of the company.

Asked for$50K for 20%
Valuation$250Kimplied by the ask
OutcomeDealwith Lane Merrifield
Final deal$50K for 30%valued at $167K

Offers in the Den

Dragon	Offer	Result
Michele Romanow	Felt the business needed a software component and was too hardware focused	Out
Arlene Dickinson	Too early to answer key business questions	Out
Manjit Minhas	Pre-product and pre-business plan, and the actual owner wasn't present	Out
Jim Treliving	Too early with nothing yet to sell	Out
Vincenzo Guzzo	Agreed with the others and passed	Out
Lane Merrifield	$50,000 for 30%, conditional on meeting the actual owner	Accepted

David Bethune and Olivia Lattimore of Kingston, Ontario asked for $50,000 for 20% of Plant Choir, a product from Limestone Technologies that uses polygraph-based hardware and software to translate the natural rhythmic vibrations of plants into audible musical notes, allowing users to physically interact with plants to generate music. The company planned to sell the device for $89.99 per instrument, with additional revenue from customers buying multiple instruments, and wanted the investment to develop a wireless Bluetooth and app-based version, moving away from the current computer-software-based prototype. The business is actually owned 100% by David Bethune's father-in-law, who was not present but had authorized the pair to make deals and business decisions on his behalf; the company had done informal market research with yoga studios in Kingston but had no sales, formal proof of concept, or completed Kickstarter campaign.

Michele Romanow, Arlene Dickinson, Manjit Minhas, Jim Treliving and Vincenzo Guzzo all declined, citing that the business was too early stage, lacked a clear plan for monetization or proof of concept, and that the actual owner was not present to answer questions. Lane Merrifield, noting he was an investor in a yoga and meditation studio, offered the full $50,000 but for 30% equity, conditional on meeting the actual inventor, and David Bethune and Olivia Lattimore accepted on the spot.

Pitch details from CBC’s Dragons’ Den pitch page.