$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Nghia Tran & Jenny Fergusen from Abbotsford, BC, pitched Little Saigon in Season 11, Episode 2, asking the Dragons for $100K for 20% of the company.
- Asked for$100K for 20%
- Valuation$500Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Joe Mimran | Competitive category, not enough differentiation, out | Out |
| Jim Treliving | Easily replicable product, out | Out |
| Michael Wekerle | Niche one-SKU business, out | Out |
| Manjit Minhas | Growth too slow, out | Out |
| Michele Romanow | Needs more differentiation before investment, out | Out |
Nghia Tran and Jenny Ferguson, from Abbotsford, BC, asked for $100,000 for 20% of Little Saigon, a company selling a line of Vietnamese sauces including peanut, hoisin, and fish sauce, along with a chili oil, made from a family recipe with no MSG. The sauces cost $2 to manufacture and retail for about $6, and the company had grown from $39,800 in sales in 2013 to a projected $150,000 or more in 2016, sold through more than 150 retailers in Western Canada including Save-On-Foods, Price Mart, and Urban Fare.
All five Dragons declined to invest. Joe Mimran and others cited the highly competitive sauce category and lack of clear differentiation, Jim Treliving said the product was too easily replicable, Michael Wekerle called it a niche one-SKU business, and Manjit Minhas said growth had been too slow. No deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
Little Saigon today
- StatusIn businessLast checked September 2026
Little Saigon is still operating and sells through its website.