$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Ainsley Rose, Hannah Todd from Vancouver, BC, pitched Londre Bodywear in Season 15, Episode 7, asking the Dragons for $208K for 8% of the company.
- Asked for$208K for 8%
- Valuation$2.6Mimplied by the ask
- OutcomeDealwith Michele Romanow
- Final deal$208K for 12%valued at $1.73M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Arlene Dickinson | Felt they did not need equity investors, suggested debt financing instead | Out |
| Jim Treliving | $208,000 for 10% | Withdrawn |
| Vincenzo Guzzo | Did not think community-driven design was an advantage in fashion | Out |
| Manjit Minhas | Did not see the value proposition | Out |
| Michele Romanow | $208,000 for 12% | Accepted |
Ainsley Rose and Hannah Todd, co-founders from Vancouver, BC, asked for $208,000 for 8% of Londre Bodywear, a sustainable swimwear company that upcycles plastic bottles collected in Taiwan into swimsuits priced between $59 and $210. The company has upcycled more than 100,000 plastic bottles, has 16,000 customers, and relies on customer input to guide product design; 98% of sales are online direct to consumer and 5% wholesale. Sales to date this year are $1.9 million with a projection of $2.2 million, up from $47,000 in their first year, growing 4X year over year, with a customer acquisition cost of $12.77 and an average order value of about $145; the company is profitable.
Jim Treliving offered $208,000 for 10% but withdrew after other offers came in. Arlene Dickinson went out, suggesting debt financing rather than equity. Vincenzo Guzzo and Manjit Minhas went out citing concerns about differentiation and reliance on customer-led design. Michele Romanow offered $208,000 for 12%, which Ainsley Rose and Hannah Todd accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Londre Bodywear today
- StatusIn businessLast checked September 2026
Londre Bodywear is still operating and sells through its website.