$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
J.B. Owen from Red Deer, AB, pitched Lotus Liners in Season 13, Episode 8, asking the Dragons for $140K for 18% of the company.
- Asked for$140K for 18%
- Valuation$778Kimplied by the ask
- OutcomeDealwith Manjit Minhas
- Final deal$150K for 35%valued at $429K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michele Romanow | Went out, concerned about lack of clarity and confidence overshadowing sales integrity | Out |
| Lane Merrifield | Went out, could not justify the $770,000 valuation | Out |
| Jim Treliving | Went out, worried the product would be like cloth diapers where initial enthusiasm fades | Out |
| Vincenzo Guzzo | Went out, knew nothing about the space | Out |
| Manjit Minhas | $150,000 for 35% | Accepted |
J.B. Owen, from Red Deer, Alberta, pitched Lotus Liners, asking for $140,000 for 18% of her company, valuing the business at $770,000. Lotus Liners are washable, reusable feminine hygiene liners made from antibacterial, hypoallergenic, stain-resistant fabric, designed to be discreetly folded and stored in a waterproof bag when not at home, lasting three to five years. A box of three retails for $39.95, with a manufacturing cost of about $8 per unit; the company has done $51,000 in sales over eight months, is in 101 stores including Pharmasave and Urban Fair, has a new listing with London Drugs worth about $70,000, and has 5,600 units in a fulfilment centre in Asia.
Michele Romanow, Lane Merrifield, Jim Treliving, and Vincenzo Guzzo all went out, citing concerns about the high valuation relative to sales, uncertainty in the sales projections, and lack of expertise in the category. Manjit Minhas offered $150,000 for 35%, which J.B. Owen accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Lotus Liners today
- StatusIn businessLast checked September 2026
Lotus Liners is still operating and sells through its website.