$1Mfor 10%
Protein Candy
Valued at $10M

Stevens Charles and Myriam Jean-Baptiste from Laval, QC, pitched LS Cream Liqueur in Season 20, Episode 10, asking the Dragons for $300K for 12% of the company.
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | No offer, cites declining cream liqueur category in North America | Out |
| Wes Hall | No offer, sales declined sharply and business faces multiple headwinds | Out |
| Arlene Dickinson | No offer, suggests restructuring around branding and distribution first | Out |
| Brian Scudamore | No offer, agrees restructuring needed before investment | Out |
| Michele Romanow | Not shown making a distinct out statement | Out |
Myriam Jean-Baptiste and Stevens Charles, a husband and wife team from Montreal, asked for $300,000 for 12% equity in LS Cream Liqueur, a cream liqueur based on the Haitian cremas recipe made from fresh cream, pure grain alcohol and spices including nutmeg, cinnamon, coconut and vanilla. The product retails for $37.75 in Canada and between $27 and $34 US in the United States, is sold at the SAQ in Quebec, in 12 US states, and soon at the LCBO, with production based in the US due to easier access to liquor boards. Total sales over four years reached $1.6 million, peaking at $568,000 in 2023 but falling to $70,000 in 2024 due to a change in logistics partner, with a projection of $500,000 for 2025; the founders have invested $1.8 million total, including $500,000 of their own money, and had about $100,000 left.
Manjit Minhas, Wes Hall, Arlene Dickinson and Brian Scudamore all declined to invest, citing the declining cream liqueur category, the sharp drop in recent sales, production based outside Canada, and the need to restructure the business before it could attract investment. No deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
LS Cream Liqueur is still operating and sells through its website.