$1Mfor 10%
Protein Candy
Valued at $10M

Gavin Armstrong from Guelph, ON, pitched Lucky Iron Fish in Season 13, Episode 1, asking the Dragons for $175K for 5% of the company.
| Dragon | Offer | Result |
|---|---|---|
| Jim Treliving | Can introduce people but cannot personally help | Out |
| Vincenzo Guzzo | Could not get past the valuation | Out |
| Michele Romanow | $175,000 for 6%, then later matched Manjit's offer of $200,000 for 5% plus $100,000 as a low-cost loan | Declined |
| Arlene Dickinson | $300,000 for 8.5% with follow-on capital and NGO connections | Declined |
| Manjit Minhas | $200,000 for 5%, joint with Michele Romanow | Accepted |
Gavin Armstrong, a biomedical scientist from Guelph, Ontario, sought $175,000 for 5% of Lucky Iron Fish, a social enterprise selling an iron ingot shaped like a fish that fortifies boiled liquids with bio-available iron. The product, developed from Gavin's PhD research originating in Cambodia, sells for $30 online and $6 to $10 in bulk to organizations, and can be reused for five years. The company did about $1 million in sales the previous year, projected $1.5 to $1.8 million for the current year, and had roughly broken even, with about 70-80% of sales online and the rest from bulk NGO and government contracts. Gavin had raised $700,000 to date and was seeking to close a $1 million round.
Jim Treliving went out, saying he could introduce people but could not personally help. Vincenzo Guzzo went out over concerns about the valuation. Michele Romanow initially offered $175,000 for 6%, then matched Manjit Minhas's offer of $200,000 for 5% plus an additional $100,000 as a low-cost loan; Arlene Dickinson offered $300,000 for 8.5% with follow-on capital and NGO connections but stepped back when Gavin preferred to combine with another Dragon. Manjit Minhas offered $200,000 for 5%, and Gavin accepted a joint offer from Manjit Minhas and Michele Romanow at that same amount and equity.
Pitch details from CBC’s Dragons’ Den pitch page.
We haven’t confirmed whether Lucky Iron Fish is still operating.