$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Kenny Zhen & Gary Ash from Regina, SK, pitched Magic Ice in Season 12, Episode 11, asking the Dragons for $100K for 20% of the company.
- Asked for$100K for 20%
- Valuation$500Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Joe Mimran | Out, retail price too high for traction | Out |
| Jim Treliving | Out, product needs more refinement | Out |
| Michael Wekerle | Out, too early stage | Out |
| Michele Romanow | $100,000 for 45% | Declined |
| Arlene Dickinson | $100,000 royalty deal starting at 8%, dropping to 5% for five years, later countered with a convertible debenture at 5% interest for five years convertible into 25% equity | Withdrawn |
Kenny Zhen and Gary Ash, from Regina, Saskatchewan, asked for $100,000 for 20% of Magic Ice, an inflatable, reusable two-layer mold used to make hollow illuminated ice sculptures at home by filling it with 40 to 50 litres of water and freezing it outdoors before peeling off the silicone outer layer. They had put over $200,000 of their own money into the product, split between research and development and mold production, but had no sales yet, only a prototype, and planned to manufacture in China. The product was expected to cost under $90 US to produce and retail for $225.
Joe Mimran went out over the high retail price point. Jim Treliving went out, saying the product needed more refinement. Michael Wekerle went out, calling the idea too early stage. Michele Romanow offered $100,000 for 45%. Arlene Dickinson offered $100,000 as a royalty deal, then as a convertible debenture, but withdrew her offer after Kenny Zhen tried to negotiate different terms than originally proposed, leaving only Michele Romanow's offer, which Kenny Zhen declined as too much equity, resulting in no deal.
Pitch details from CBC’s Dragons’ Den pitch page.
Magic Ice today
- StatusStatus unknownLast checked September 2026
We haven’t confirmed whether Magic Ice is still operating.