Manmade

Robert, Roberto, Anthony, and Phil, of Montreal, pitched Manmade, a men's underwear, T-shirt, socks, and soap company sold online for $24 per pair of underwear, made from modal fabric with a contour crotch design, asking for $180,000 for 15%. Eight months into business, the company had done $370,000 in sales, sold out of black boxers for two months, launched socks in month four, and had a 25% reorder rate. The company projected an $800,000 annualized run rate based on the recent three-month period, with a $60 average order value, 25% cost of goods, $30 cost of acquisition, and 20% shipping costs, and forecast $7.2 million in sales the following year.

Manjit Minhas and Michele Romanow went out, citing unfamiliarity with the space and unproven unit economics respectively. Robert Herjavec offered $180,000 for 20%, then invited Vincenzo Guzzo to join for a joint offer of $180,000 for 20%, and separately Vincenzo Guzzo invited Arlene Dickinson to join him for the same terms. Wes Hall and Arlene Dickinson ultimately offered $240,000 for 20%, which the founders accepted.

Manmade, the men's underwear and apparel brand, appeared in season 17 with $380,000 to $400,000 in sales at the time and projected $7.2 million for the following year; the company doubled that projection and fixed its unit economics. The team has grown to about 70 employees, serves over 500,000 customers across Canada, and moved into a larger space in the Montreal garment district.