Maple Mountain Coolers

Domenic Mazzuca
London, ON

The pitch

Domenic Mazzuca from London, ON, pitched Maple Mountain Coolers in Season 17, Episode 5, asking the Dragons for $250K for 40% of the company.

Asked for$250K for 40%
Valuation$625Kimplied by the ask
OutcomeNo deal

Offers in the Den

Dragon	Offer	Result
Manjit Minhas	Out, concerned about premium pricing and lack of proven brand cachet	Out
Michele Romanow	Out, product still needs to be produced and shipped and pricing is unproven	Out
Wes Hall	Out, wants to see the product actually made, delivered, and market feedback first	Out
Robert Herjavec	Out, founder needs to solve his own production funding problem first	Out
Vincenzo Guzzo	Out, business is too early stage	Out

Domenic Mazzuca, a student from London, Ontario, pitched Maple Mountain Coolers, a lightweight soft cooler with a magnetic ice vice closure and a companion line of stainless steel insulated drinkware, asking for $250,000 for 40% of the company. The cooler shown was an early-stage prototype, with a landed cost of about $150 and a planned retail price of $400. The company has generated $62,000 in overall revenue, including $35,000 raised through a 30-day Kickstarter campaign, but has not yet sold any units to consumers.

Manjit Minhas went out over concerns about the premium price point without an established brand. Michele Romanow and Wes Hall both went out because the product still needs to be produced and delivered before pricing and demand can be proven. Robert Herjavec and Vincenzo Guzzo also went out, saying the founder needed to solve his own financing and stage-of-business issues first. No deal was made.

Pitch details from CBC’s Dragons’ Den pitch page.