$1Mfor 10%
Protein Candy
Valued at $10M
Marlow
Nadia Ladak, Harit Sohal, Kiara Botha, & Simone Godeou
Toronto, ON
In businessSeason 18, Episode 5
The pitch
Nadia Ladak, Harit Sohal, Kiara Botha, & Simone Godeou from Toronto, ON, pitched Marlow in Season 18, Episode 5, asking the Dragons for $250K for 10% of the company.
- Asked for$250K for 10%
- Valuation$2.5Mimplied by the ask
- OutcomeDealwith Arlene Dickinson
- Final deal$250K for 20%valued at $1.25M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michele Romanow | Concerned about small basket size and customer acquisition cost | Out |
| Robert Herjavec | Worried a larger company could replicate the idea | Out |
| Vincenzo Guzzo | Concerned sales did not match claimed 100 million TikTok views | Out |
| Wes Hall | Concerned the lubricant was the only differentiator | Out |
| Manjit Minhas | No clear plan for the challenges ahead | Out |
| Arlene Dickinson | $250,000 for 20%, declined to negotiate down to 15% | Accepted |
Nadia, Kiara, Simone and Harit, from Toronto, asked for $250,000 for 10% of Marlow, a company selling lubricated tampons made of 100% organic cotton paired with a water-based lubricant, with Health Canada approval. The founders met at Western's Ivey Business School and raised $500,000 in a pre-seed round at a $2.5 million valuation. They had $50,000 in revenue in 2022 and another $50,000 in the first four months of this year, are forecasting $500,000 this year and $2 million next year with mass retail launch, and recently signed a distribution deal with Purity Life, Canada's largest distributor. Average order value is $30 against a customer acquisition cost of $22, and the product has had over 100 million views on TikTok.
Michele Romanow, Robert Herjavec, Vincenzo Guzzo, Wes Hall and Manjit Minhas all went out, citing concerns about small basket size, competitive risk from larger companies, weak sales relative to social media reach, and lack of differentiation beyond the lubricant. Arlene Dickinson offered $250,000 for 20%; the founders tried to negotiate to 15% but Arlene Dickinson held firm, and the deal was accepted at $250,000 for 20%.
Pitch details from CBC’s Dragons’ Den pitch page.
Marlow today
- StatusIn businessLast checked September 2026
Marlow is still operating and sells through its website.