Mary’s Brigadeiro

Mariane Oliviera and Jason Coombs
Toronto, ON

The pitch

Mariane Oliviera and Jason Coombs from Toronto, ON, pitched Mary’s Brigadeiro in Season 14, Episode 2, asking the Dragons for $100K for 20% of the company.

Asked for$100K for 20%
Valuation$500Kimplied by the ask
OutcomeDealwith Arlene Dickinson
Final deal$150K for 33%valued at $455K

Offers in the Den

Dragon	Offer	Result
Manjit Minhas	Felt the business was not thinking big enough on automation	Out
Vincenzo Guzzo	Could not see it scaling to two million units a month	Out
Jim Treliving	$100,000 for 20%	Declined
Michele Romanow	Declined to invest but offered to be a large customer	Out
Lane Merrifield	Declined citing Arlene's greater food industry experience, offered to be a customer	Out
Arlene Dickinson	$150,000 for 33%	Accepted

Mariane Oliveira, with her partner Jason, asked for $100,000 for 20% of Mary's Brigadeiro, a Brazilian hand-rolled chocolate confectionary sold individually for $2.50 or as a dozen for $27.00 in 20 flavours, produced in an open-concept kitchen and sold wholesale to specialty fine food stores throughout Ontario. The company had done $400,000 in sales since starting, with $114,000 in 2018 and an expected $500,000 this year, including a potential opportunity to ship four 20-foot containers to Europe worth about $500,000; production had been partly automated with machines that portion and cut the chocolate at 2,000 pieces per hour, though the final rolling is still done by hand.

Manjit Minhas and Vincenzo Guzzo went out over concerns the business could not scale without further automation. Jim Treliving offered $100,000 for 20%, and Michele Romanow and Lane Merrifield declined to invest but said they would be customers. Arlene Dickinson offered $150,000 for 33%, and Mariane Oliveira accepted her offer over Jim Treliving's.

Pitch details from CBC’s Dragons’ Den pitch page.