$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Allan Skok, Melissa Bennett from Thornhill, ON, pitched Massago in Season 15, Episode 4, asking the Dragons for $500K for 12.5% of the company.
- Asked for$500K for 12.5%
- Valuation$4Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | No offer, said the valuation did not match the sales figures | Out |
| Lane Merrifield | No offer, concerned about therapist interception risk with only three massages needed to break even | Out |
| Jim Treliving | No offer, said $500,000 didn't make sense to him | Out |
| Arlene Dickinson | No offer, said the $500,000 ask made it impossible to put together a workable offer | Out |
| Michele Romanow | No offer, could not justify the valuation and worried about cash burn while scaling | Out |
Allan Skok and Melissa Bennett, co-founders of Massago in Toronto, ON, pitched an on-demand mobile massage therapy app, asking for $500,000 for 12.5% of the company. Customers can book a licensed massage therapist to come to their home or workplace from 8am to 10pm, choosing from Swedish, sport, deep-tissue, or prenatal massage at about $120 an hour, with the company taking a 30% commission; therapists earn about $90 an hour compared to roughly $55 at a typical spa. The app has 20,000 downloads and 6,000 active users across Alberta and Ontario in six cities, did $1 million in revenue in 2019 and $800,000 from January to date in 2020 despite a three-month COVID shutdown, has an 80% repeat customer rate, and the founders have invested $1 million total, including $500,000 from an angel investor, valuing the company at $4 million.
All five Dragons declined to invest. Concerns raised included the high valuation relative to sales, the risk of customers bypassing the platform to book therapists directly (with only three massages needed to break even), and the plan to expand into new verticals like facials before fully dominating the core massage market. No deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
Massago today
- StatusStatus unknownLast checked September 2026
We haven’t confirmed whether Massago is still operating.