Maternity Dream Sleepwear

Michael Bastarache
Dieppe, NB

The pitch

Michael Bastarache from Dieppe, NB, pitched Maternity Dream Sleepwear in Season 14, Episode 2, asking the Dragons for $25K for 20% of the company.

Asked for$25K for 20%
Valuation$125Kimplied by the ask
OutcomeNo deal

Offers in the Den

Dragon	Offer	Result
Vincenzo Guzzo	Concerned it was a side hustle with no real commitment	Out
Michele Romanow	Felt cheap ways to test the market were available and not pursued	Out
Manjit Minhas	Felt he is an inventor rather than an entrepreneur	Out
Jim Treliving	Suggested giving it nine months to decide, then declined	Out
Lane Merrifield	Did not believe it was a good invention after five years with no traction	Out

Michael Bastarache, from Dieppe, New Brunswick, asked for $25,000 for 20% of Maternity Dream Sleepwear, a shirt with incorporated foam panels meant to replace bulky maternity pillows by supporting a pregnant person while sleeping on their side. The product is pre-revenue after five years of development, with about $23,000 invested, most of it spent on design patents in Canada and the European Union rather than on manufacturing or sales, and Michael had explored licensing deals that did not close.

All five Dragons declined to invest. Vincenzo Guzzo said it seemed like a side hustle Michael was not fully committed to, Michele Romanow and Lane Merrifield felt the market had shown little interest after five years, Manjit Minhas said he seemed more of an inventor than an entrepreneur, and Jim Treliving suggested he needed to commit fully or abandon the idea. There was no deal.

Pitch details from CBC’s Dragons’ Den pitch page.