$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Jessica Sennet from Toronto, ON, pitched Mighty Mom in Season 19, Episode 6, asking the Dragons for $180K for 20% of the company.
- Asked for$180K for 20%
- Valuation$900Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Arlene Dickinson | No offer, business not big enough for a return | Out |
| Wes Hall | No offer, no clear path to stated revenue goal | Out |
| Manjit Minhas | No offer, felt pitch was mostly talk without proof | Out |
| Michele Romanow | No offer, did not believe in the business model | Out |
| Brian Scudamore | No offer, felt franchising was premature | Out |
Jessica Sennet, from Toronto, Ontario, asked for $180,000 for 20% equity in Mighty Mom, a prenatal and postpartum fitness brand offering stroller fitness classes, one-to-one training, and specialized coaching, with classes priced between $23 and $30 in Toronto. The company runs 18 to 20 classes, had $225,000 in revenue last year and is on track for $300,000 this year, hovers around 30% profit before the founder's salary, and is planning to launch a franchise program charging $10,000 per franchise plus about $15,000 in working capital, though no franchises have been sold yet.
Arlene Dickinson and Wes Hall went out over concerns the business was too small to provide a return and lacked a clear path to significant revenue. Manjit Minhas and Michele Romanow felt the pitch was more talk than proven business model, and Brian Scudamore felt it was too early to franchise. No deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
Mighty Mom today
- StatusIn businessLast checked September 2026
Mighty Mom is still operating and sells through its website.