$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Tracy & Rory Bell from Moncton, NB, pitched Millennia TEA Inc. in Season 12, Episode 8, asking the Dragons for $100K for 19% of the company.
- Asked for$100K for 19%
- Valuation$526Kimplied by the ask
- OutcomeDealwith Jim Treliving
- Final deal$100K for 20%valued at $500K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Jim Treliving | $100,000 for 20% | Accepted |
| Arlene Dickinson | $100,000 for 30% | Declined |
| Manjit Minhas | Out - did not like the taste and felt price limited mass market appeal | Out |
| Michael Wekerle | Out - did not like the taste of the tea | Out |
| Michele Romanow | Out - felt the business was too early | Out |
Tracy Bell and Rory Bell, from Moncton, NB, asked for $100,000 for 19% of Millennia TEA Inc., which sells fresh leaf tea using a patent-pending flash-freezing process designed to preserve the antioxidant EGCG shortly after picking. The tea is priced at about $100 per pound, comparable to high-grade green and white teas, and the company claims its process delivers four times the antioxidants of high-grade green tea. The founders plan to act as wholesalers, selling to retailers, and were preparing to launch at the World Tea Expo in Las Vegas.
Jim Treliving offered $100,000 for 20%. Arlene Dickinson offered $100,000 for 30%, citing her experience marketing for large tea brands and her health and food investment fund. Manjit Minhas went out, citing dislike of the taste and concerns about mass market appeal given the price. Michael Wekerle went out for the same reason regarding taste. Michele Romanow went out, feeling the company was too early for her to invest. Tracy Bell and Rory Bell accepted Jim Treliving's offer of $100,000 for 20%.
Pitch details from CBC’s Dragons’ Den pitch page.
Millennia TEA Inc. today
- StatusIn businessLast checked September 2026
Millennia TEA Inc. is still operating and sells through its website.