Mint Cleaning

Robin and Monica, co-founders from Ucluelet, BC, asked for $400,000 for 10% of Mint Cleaning, an eco-friendly cleaning products line made with plant-based surfactants, essential oils, vinegar, hydrogen peroxide, borax, and baking soda. Their all-purpose cleaner costs $3.60 to make and retails for $14, and the company is sold in over 200 stores across Canada and the US, with about 46% of sales coming direct to consumer online. In 2023 the company did $2.5 million in sales with a 12% profit margin, and 2024 sales were projected to reach $4.4 million; each founder pays themselves $90,000 a year.

Wes Hall went out, saying other investors could better serve their needs. Michele Romanow and Brian Scudamore first offered $400,000 for 12.5% jointly, and Arlene Dickinson countered with $400,000 for 10% plus access to a line of credit for retail listing fees, arguing the business should focus more on retail distribution rather than direct-to-consumer sales. After Brian Scudamore offered to join Arlene Dickinson's deal if the founders preferred it, the pair ultimately chose Michele Romanow and Brian Scudamore's revised offer of $400,000 for 10%.

Mint Cleaning is still operating and sells through its website.