$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Lucas Picciolo from Markham, ON, pitched Mossify in Season 17, Episode 2, asking the Dragons for $100K for 10% of the company.
- Asked for$100K for 10%
- Valuation$1Mimplied by the ask
- OutcomeDealwith Arlene Dickinson and Wes Hall
- Final deal$100K for 15%valued at $667K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Wes Hall | $100,000 for 15% | Withdrawn |
| Robert Herjavec | $100,000 for 10% plus a 2% royalty until money is repaid | Declined |
| Vincenzo Guzzo | $100,000 for 10% | Declined |
| Manjit Minhas | No offer made | Out |
| Arlene Dickinson and Wes Hall | $100,000 for 15% plus $50,000 in free marketing services | Accepted |
Lucas Picciolo, from Markham, Ontario, sought $100,000 for 10% of Mossify, a premium houseplant accessories brand best known for its bendable moss poles and misters, now with 20 SKUs and another 20 planned for the year. The company sells through 440 garden centres across North America and five European countries, with 70% of sales going through garden centres; last year it generated $516,000 in revenue and netted $144,000, and this year it is projecting $1.4 to $1.5 million in sales. The moss pole retails for $39.97 and costs $7 landed, and the company distributes directly to retailers itself.
Robert Herjavec offered $100,000 for 10% plus a 2% royalty until his investment was repaid, Vincenzo Guzzo offered $100,000 for 10%, and Wes Hall initially offered $100,000 for 15%. Manjit Minhas went out without an offer, saying she did not share the passion for the plant business. Lucas Picciolo ultimately accepted a joint offer from Arlene Dickinson and Wes Hall of $100,000 for 15% plus $50,000 in free marketing services.
Pitch details from CBC’s Dragons’ Den pitch page.
Mossify today
- StatusIn businessLast checked September 2026
Mossify is still operating and sells through its website.