$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Ken AchenBach from Whistler, BC, pitched MyRamen Company in Season 13, Episode 15, asking the Dragons for $250K for 10% of the company.
- Asked for$250K for 10%
- Valuation$2.5Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | Concerned about health claims and pricing; out | Out |
| Lane Merrifield | Valuation too high for a company far from profitability; out | Out |
| Jim Treliving | Would not pay $2.5 million valuation; out | Out |
| Arlene Dickinson | Felt valuation unjustified given lack of revenue; out | Out |
| Michele Romanow | No market validation and valuation seen as insane; out | Out |
| Vincenzo Guzzo | Valuation makes no sense; out | Out |
Ken Achenbach, from Whistler, BC, asked for $250,000 for 10% equity in MyRamen Company, which sells vegan ramen made in Japan with no MSG, chemicals, or preservatives, retailing for $3.50 to $4.50 with a landed cost of $1.16 to $1.20 per pack. Ken Achenbach owns 20% of the parent Japanese company and holds North American distribution rights, and the business had done about $25,000 in sales over two months, at a valuation implying $2.5 million for the company. The requested funds were intended to cover the roughly $130,000 per SKU cost of getting into major grocery chains like Sobeys and Loblaws on the East Coast.
All five Dragons went out, citing the high sodium content, the lack of market validation, and a valuation the panel considered far too high relative to sales, with no offers made and no deal reached.
Pitch details from CBC’s Dragons’ Den pitch page.
MyRamen Company today
- StatusIn businessLast checked September 2026
MyRamen Company is still operating and sells through its website.