$1Mfor 10%
Protein Candy
Valued at $10M

Gina Delisme from Montreal, QC, pitched Nagi Cosmetics in Season 12, Episode 7.
| Dragon | Offer | Result |
|---|---|---|
| Joe Mimran | No offer made, lacks a clear differentiator in cosmetics | Out |
| Manjit Minhas | No offer made, cannot add value in this area | Out |
| Michele Romanow | No offer made, market too small at this price point | Out |
| Jim Treliving | No offer made, business case not compelling enough | Out |
| Arlene Dickinson | No offer made, business not big enough | Out |
Gina Delisme, from Montreal, Quebec, asked for $30,000 for a 15% stake in Nagi Cosmetics, a makeup line focused on foundations and other cosmetics for women of colour. The regular foundation retails for $27, and the company had generated about $20,000 in sales over seven months through pharmacies including Jean Coutu, with a newly signed deal with Uniprix and a website that had just launched.
All five Dragons declined to invest. Joe Mimran said the business lacked a clear differentiator in the cosmetics industry, Manjit Minhas said she could not add value in this area, Michele Romanow felt the market was too small at that price point, Jim Treliving found the business case not compelling enough, and Arlene Dickinson said the business was not big enough. There was no deal.
Pitch details from CBC’s Dragons’ Den pitch page.
Nagi Cosmetics is still operating and sells through its website.