$1Mfor 10%
Protein Candy
Valued at $10M

Paul Gill from Vancouver, BC, pitched Naked Coconuts in Season 10, Episode 1, asking the Dragons for $350K for 10% of the company.
| Dragon | Offer | Result |
|---|---|---|
| Joe Mimran | Went out, said the valuation showed poor business acumen and risking his mother's money was concerning | Declined |
| Jim Treliving | Went out, called the valuation ridiculous given the company was losing money | Declined |
| Michael Wekerle | Went out, said the founder had not done his homework on the business model | Declined |
| Manjit Minhas | Went out, said an accountant was needed to fix the valuation and numbers | Declined |
| Michele Romanow | Went out, said the business needed to be saved without investor money | Declined |
Paul Gill, from Vancouver, BC, asked for $350,000 for 10 per cent of Naked Coconuts, a coconut-based food brand with three products: coconut nectar syrup, a soy-free soy sauce called Coconut Aminos, and coconut oil. The oil retails for $11.99 and the products are sold in more than 500 stores across Canada, with ingredients imported from the Philippines and bottled in Vancouver. Gill said the business did $250,000 in sales in its first year and $600,000 in the most recent 12 months, valuing the company at $3.5 million, though it is not yet profitable. Gill funded the business partly through a $300,000 line of credit taken against his mother's house.
Joe Mimran went out, saying the valuation reflected poor business acumen and that Gill had put his mother's finances at risk. Jim Treliving went out, calling the valuation unrealistic given the company was still losing money. Michael Wekerle went out, saying Gill had not properly built out his business model. Manjit Minhas went out, saying an accountant was needed to sort out the valuation. Michele Romanow went out, saying the business should be saved without outside investor money. No deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
Naked Coconuts is still operating and sells through its website.