New Age Performance

Rob Charlton, Anil Makkar & Pete Czerwinski
Toronto, ON

The pitch

Rob Charlton, Anil Makkar & Pete Czerwinski from Toronto, ON, pitched New Age Performance in Season 12, Episode 1, asking the Dragons for $100K for 10% of the company.

Asked for$100K for 10%
Valuation$1Mimplied by the ask
OutcomeDealwith Michele Romanow and Michael Wekerle
Final deal$100Kplus a royalty: 6% royalty for 7 years

Offers in the Den

Dragon	Offer	Result
Joe Mimran	$100,000 for 10%	Declined
Michele Romanow	$100,000 for 7% plus a 2% royalty until double her money back	Withdrawn
Manjit Minhas	$100,000 for 7%	Declined
Arlene Dickinson	$125,000 for 8%, later joined jointly with Jim Treliving as $300,000 for 10% equity	Declined
Jim Treliving	Initially $300,000 for 10% jointly with Arlene, then $100,000 for 10% royalty for 5 years jointly with Michele and Wekerle, settled at 6% royalty for 7 years	Accepted

Rob Charlton, Dr. Anil Makkar and Pete Czerwinski of Toronto, ON asked for $100,000 for 10% of New Age Performance, a company selling performance mouthwear including a mouthpiece and a mouthguard designed to improve balance, strength and range of motion while protecting teeth. The mouthpiece sells for $40 US and the mouthguard for $50 US, both online, with margins above 50%; the company was doing about $20,000 US per month in online sales for the mouthpiece alone before the mouthguard launch, and the product had been banned by the PGA for enhancing golfer performance too much.

Joe Mimran offered $100,000 for 10%. Michele Romanow offered $100,000 for 7% equity plus a 2% royalty until double her money was returned. Manjit Minhas offered $100,000 for 7%. Arlene Dickinson and Jim Treliving combined to offer $300,000 for 10% equity, while Michele Romanow and Michael Wekerle joined to offer $100,000 for a royalty instead of equity; after negotiation, the founders accepted a joint offer from Jim Treliving, Michele Romanow and Michael Wekerle of $100,000 for a 6% royalty over 7 years.

Pitch details from CBC’s Dragons’ Den pitch page.