$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Constanza Safatle Ferrari from St. John’s, NL, pitched Newbornlander in Season 18, Episode 2, asking the Dragons for $60K for 10% of the company.
- Asked for$60K for 10%
- Valuation$600Kimplied by the ask
- OutcomeDealwith Manjit Minhas
- Final deal$60K for 25%valued at $240K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Vincenzo Guzzo | Bad past experience investing in baby apparel, going out | Out |
| Wes Hall | Not the strongest partner for marketing support, going out | Out |
| Arlene Dickinson | Does not see the sector being big enough, going out | Out |
| Robert Herjavec | Cannot support wholesale growth strategy, going out | Out |
| Manjit Minhas | $60,000 for 25% | Accepted |
Constanza of St. John's, Newfoundland and Labrador asked for $60,000 for 10% equity in Newbornlander, a company manufacturing baby accessories with Atlantic Canadian designs, employing immigrant women and teaching them to sew. Best sellers are hats priced around $36 with adjustable elastic to grow with the baby, and the business started with $360 in initial investment. Sales were $170,000 the year before last and $180,000 last year, and the founder recently attended her first trade show, selling wholesale into six provinces with zero marketing.
Vincenzo Guzzo, Wes Hall, Arlene Dickinson and Robert Herjavec all went out, citing concerns about the wholesale growth strategy, the difficulty of the baby apparel sector, and doubts about scale. Manjit Minhas offered $60,000 for 25% equity along with mentorship, which Constanza accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Newbornlander today
- StatusIn businessLast checked September 2026
Newbornlander is still operating and sells through its website.